博客

Earning a higher spot in Google’s 搜索 engine results is a high priority for many businesses, which is sensible considering how important Google is. Only a couple of people know why Google’s 搜索 algorithm puts one site a bit higher in the rankings than another, 类似的网站. 也就是说, 搜索 engine optimization (搜索引擎优化) experts know that Google uses numerous factors to evaluate the relevance of a site to specific queries and to evaluate the quality of information on the site. The acronym E-A-T (专业知识-权威性-Trustworthiness) summarizes three key indicators of quality that Google uses. The term dated back to a 2018 Google update to the 搜索 algorithm.  

3 Quality Indicators - 专业知识, 权威性, Trustworthiness 

In the simplest possible terms, E-A-T reflects the quality of a site’s content. 由该领域的专家撰写的网站, 使用最近的数据, and linking to high-quality sites on related topics should look good to Google. A site on healthy aging run by a couple of doctors who specialize in the topic, 谁写了大部分内容, and who have links coming in from related sites is probably a pretty good source of information on the topic. Google’s 搜索 algorithm would tend to put this site high up the results in 搜索es related to healthy aging.  A site hosted by an unknown person who has old data and no links to reputable medical sites might not be worth visiting.  

Savvy consumers of online information would probably avoid the second site. 谷歌的专家们知道这一点, so their 搜索 algorithm evaluates a site’s quality in a variety of ways. 虽然专业知识, 权威性, and Trustworthiness don’t directly affect a site’s ranking, 组成这些东西的变量是有作用的.  

E-A-T如何间接影响排名  

Several factors that influence your Google ranking on a given 搜索 term also contribute to expertise, 权威, 和信任. Search Engine Journal reports that Google’s rating team uses standards like these: rate content: 

• 内容应该是有用的. In-depth content that explains the topic is better than a list of bullet points.  
• 内容应该由专家撰写. What this means depends on the subject area. If you write on medical topics, Google and most readers will expect you to have a medical degree. If you are writing about how to grow a business, the expectation is that you have formal training and a good deal of experience.  
• 内容应该值得信赖. The author or organization should be readily identifiable. The publication or organization needs to be identifiable. 数据应来自信誉良好的来源.   
• 内容应该保持最新. 统计数据很有可能, 最佳实践, 法律, and regulations relevant to your business change. If you report on economic data, don’t quit with data from three years ago.

是的, Google employees do a review and evaluate sites. They do this to ensure that the 搜索 algorithm is delivering quality results. The factors described above all indicate that content is authoritative and valuable. Once you know what “high quality” means to Google, 电竞赛事竞猜APP写出更好的内容, both for your site’s visitors and for 搜索 engine optimization purposes.    

How to Increase Your E-A-T and (Maybe) Increase Your Rankings 

If you want to increase your 搜索 engine rankings, that will take a multi-pronged effort carried out over several months. With that in mind, look for ways to improve the value of your content. Regardless of whether you ever want to think about Google’s E-A-T again, you can use the principle to help you improve your site in several ways, 包括这些: 

• 更新旧内容. Consider revising or archiving older blog posts. Update product, program, and service pages as needed.  
• If you aren’t the expert, recruit one or draw on material from experts. 
• 在页面中添加源文件. The 搜索引擎优化 gurus say linking to those sites might not boost your page rankings, but those sources will increase your credibility with readers.  
• 深入讨论关键话题. Explain how to do something instead of simply listing some tips, for example. Longer pieces are better, but only if they offer useful information.  
• If you don’t have an “电竞赛事竞猜APP” page that covers industry experience, 许可, 奖, and whatever else might be relevant in your industry, 现在就更新. If the information is a little “thin” add more. 

Don’t forget to build that content around carefully chosen keywords. Those indicators of quality will raise your reputation over time as they also help your 搜索 engine rankings.  

高质量的内容有助于网站排名 

Quality content makes your site more valuable to visitors, which tends to make it look better to Google. Think in terms of what makes for high-quality content from Google’s perspective, 然后专注于创造内容. 既然你这么做了, use the right keywords the right way so that Google’s software can better understand your site. If your site needs to work harder to attract leads or customers, DevDigital can help. 电竞赛事竞猜APP合集 us to set up a short call with our digital marketing team.